TRICKS OF THE TRADE

A little more than a year after I began overseeing creative for the Nestlé Waters account, the company sold their domestic bottled water business to a joint venture backed by private equity. The new company was called BlueTriton Brands. During the first couple of years the brands underwent significant change, including new packaging, reformulations, and new internal leadership. So when it came time to show up at the biggest trade show of the year, they needed help tying it all together.

From a concept that unified the brands, to swag and on-site experiences, BlueTriton X NACS showcased each brand’s distinct personality while introducing a fresh take on a beverage company in the category.